THE BRIEF

Now Molto comes in with a new improved product. In order to socialize the fact that now Molto has improved itself, we need a new campaign that can rejuvenate the old perception.

Which is the “Aromatherapy”. Now they want “Perfumed” as their general association.

THE SOLUTION

Who can get a fragrance luxury better than a Royal, hence the idea…

LIVE LIKE ROYALS

By this, we want mom to engage with our brand while subconsciously absorbs our message, which is “with Molto you can have the daily royal luxury that everybody yearns for”.
Type your name, choose the country, capture your face and adjust like you wish. Your name will generated as royals also give you royal’s appearance. More and more you get acknowledged by others, the highest you get a level of royals.